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Vision for Strategic Business Plan on Job Optional Podcast with Jenae Duarte

Creating Vision for Strategic Business Plan

September begins the fourth quarter of the year, and I want us to go into the new year with a clear vision goal and plan. Vision and Mission are the topic on the show this month we’re talking all things side hustle and starting at the beginning.


With us being at the beginning of football season, like I tell hubby in the 4th quarter plenty of games have been won and lost. The key is to stay focused on the goal no matter what it looks like and keep pushing for yardage.


This is the perfect time to start planning  your new business, so you can hit the ground running in the New Year.  Not just getting started that’s ok too every year we need to reboot so to speak and still have a fresh plan for the year just the same.


Get a piece of paper and pen, get in a quiet space (no tech) and just imagine what you would like the next year to look like.


That’s it it may seem simple but quieting our minds and just focusing only on the end results can be a challenge… especially if you have kids or husbands lol!

Stay there until you have the vision and write down only points to remember, with no limits.

We tend to have what I call a “Dream Ceiling” it’s possible for someone like Oprah… remember she wasn’t always “O”, so why not for us?




Vision is from God, limits come from us

Visioning what we want to see in our business in the next year is complete. We move into creating a tangible vision board that we can narrow down our focused goals to accomplish.
Preferably using actual paper and supplies to do this… but if not, you can use Pinterest. Try and stay focused on the task at hand as Pinterest can lead down the rabbit trail of lost goals.

While creating your vision board ,think about ways to diversify our income by things you are already doing and include these ideas.


Key Takeaways from the Podcast

  • You can win or lose in the 4th quarter
  • Quite your mind and let he vision come
  • Stay focused



5 mistakes to avoid when setting up a facebook page

5 critical mistakes to avoid when setting up a Facebook Page for your Side Hustle

1. Not having a link to your Website from your Facebook Business page

This is by far the most common mistake I see when trolling Facebook… Okay, generally not trolling.

I’m usually trying to support a friend’s new endeavor, and 9 times outta 10 they either have no website, or it is buried deep in the archives of their personal page. Where not nobody is going to look for it, that’s right a double negative… I said it.

Love it or hate it, Facebook is still leading the pack with attention game. Your customers are here already so let’s make it super easy for them to connect with you and your biz.

Facebook has given us very few key places to link back to our sites so take advantage where you can.

Make sure you have the most prominent website link in the about me section filled out. Unfortunately this one can be pretty hard to find if you have your setting in the default that comes standard.

You can move around the order of what items you want featured first by going to any of the sections and clicking on edit to get the reorder option to pop up, simply drag and drop from there and save.


2. No Cover Art or Unclear Cover Art Message

When you’re just starting out with your Side Hustle, this can be a simple picture that reflects your target audience. No need to make this super complicated in the beginning. Make sure anyone coming to your page can clearly understand what your focus is right away.

I love for making simple graphic templates like these and they have Facebook header template with the correct dimensions in place so it is user friendly.

Once you have your base down you can come back and have a professional or even pay someone on for a cool graphic that you can use across your different platforms.


3. Missing Profile Information

This is a no brainer. Your ideal client finds you on Facebook but there is no information about who you are, what you specialize in or any other pertinent information most people would like to know before investing their hard earned cash with you.

No need to share your life story here, but at least have some basic information about who you are and what you are about. This is a good place to put some strategic keywords associated with your target market or Business as well.


4. Not taking advantage of the “Call to Action button”

Facebook has given us a prime piece of real estate on the business page by giving you a choice of a call to action button featured right up top to the right of your profile image on top of the cover art photo.

For the love of all things Holy, USE IT!

Options are anywhere from contact us to email signup form. See screenshot below for ideas you can and should take advantage of. You can only use one so choose wisely by determining what the most important objective to your business is right now.


FaceBook CTA


5. Using a Logo as your Facebook Page Profile Picture

This one is self-explanatory, people do business with other people, more so with folks they know, like, and trust. Unless you’re a huge brand like Walmart or Bestbuy, you need a personal picture of you as your profile.

A good, clear photo of you (only you, no group pics) is okay for just starting out, a professional shot would be great but if you can’t swing it right away, it’s okay. Remember this is only the starting point, as you grow, get the nicer photos and upgrades.

I want you to take action and at least have something to show for any potential clients and to begin building that trust factor as quickly as possible. What’s the adage perfect is the enemy of DONE.



31 Job Optional Podcast- Are you Broke or Broken

Are you a Broke Entrepreneur or just Broken?

While reading an email from Michelle Talbert from Her Power Hustle with the question is your target audience broke?
Made me think about my own “broken” mentality of Being cheap and over protective is holding me back.

Broken in your mindset of lack. We buy what we want to buy. We find resources for what we want.

I truly believe what you think about you bring about and what we say is what we see.

Don’t give everything away. This is a business folks ain’t gonna ask Chanel to take 20 dollars off them bags. Be mindful of this while pricing your products






Key Takeaways from the Podcast

  • We buy what we really want



Power of Story on Job Optional Podcast with Jenae Duarte

There is Power in your Story

I for some reason just found Ms. Lisa Nichols through my Pinterest boards. Not even realizing I had read the secret many years ago and she was one of the contributors.

One of her stories of growing up in South Central LA and interacting with her Grandmother, telling her that when you get old you want to be able to look back and tell a good story.

I got to thinking about what the legacy will be that i’m leaving behind and will it be a good story…

Story is so powerful and if you think about it it’s the first thing we usually learn. Stories like bedtime stories or fables. Even the best advertisements are really good stories.

On the flip side of the coin what is the story we are telling ourselves. Be it negative or positive, what is the plot line you are going to change to make sure it turns out the way you imagine it to be.



No such thing as an overnight success

Looking at someone like a Lisa Nichols and seeing her massive success, you could see that and think she came out of  nowhere but that isn’t the reality if you look at her YouTube videos you will see the years of content and work she has put in consistently over the years. So remember there is no overnight success.


Key Takeaways from the Podcast

  • Make your story GOOD!



Job Optional with Jenae Duarte

Feast and Famine of Entrepreneurship

Being a young and idealistic Entrepreneur can make you shoot for the moon, without even a dirty mattress to catch you.
At least that’s my story of early failure or as tried and true Entrepreneurs say… lessons.

There are no failures only lessons on what not to do the next time!

A false sense of security shook me in my 1st attempt at launching a Business. I can remember balling out my first couple weeks out and then… crickets.

When I say zero clients, and zero prospects for any type of income. Panic set in, my pride would not let me schlep back to my former job on bended knee. Or divulge to my family my dire circumstance so I decided then and there I’d never be so vulnerable ever again.



Why the Transition to Job Optional matters

Using your Side Hustle as a Launching Pad to financially support you in the early transition to Entrepreneurship becoming Job Optional will allow you to have peace of mind. You won’t have the added stress of worrying if bills will be paid.

This also prevents taking on clients you might not want to work with because you need the money. Turning your passion into a nightmare. Feel me…

I know this route is not for everybody, some folks can burn the boats and run with with it. I have found that is just not practical for me. I just don’t function well under that kind of stress and that’s okay. as I always say everything is not for everybody. We work at our pace and stay in our lane.

Don’t get distracted by the HOV lane it’s slow and steady here on the right but we all will get to our destination just at different times.



Key Takeaways from the Podcast

  • Never begrudge small beginnings
  • There are no failures only lessons



Job Optional Podcast with Jenae Nicole Duarte

Reality of Racism

The problem with Racism in America is that we have never truly dealt with the skeletons under our feet. The millions of Black bodies murdered and mutilated that’s never been acknowledged or apologized for.

Consequently there are a subset of people, who’ve benefited in one form or another and refuse to see the truth, that is smacking them in the face. It could be from guilt or ignorance, either way it is a huge contributing factor to the underlying tension that is always just below the surface of our everyday existence.




Can we ever be truly United?

I deeply saddens me to know that we are still dealing or rather not dealing with this issue of Race and racism not only here in the United States, that let’s be honest we have never been truly united as evidence of the hundreds of years of persecution and prejudice of people of color.

I want to believe we as a nation will put this foolishness to rest in my lifetime.

I was very shocked to see an actual Black President elected. Trust I was holding my breath until the second term began. Literally waiting on the shoe to drop.

Sad but true…

At the end of the day, I’m ever hopeful the hearts and minds will change to be loving and accepting of others differences around the world. So until that day comes, let us show kindness and be the example daily of what we want to see manifest in our world.


Key Takeaways from the Podcast

  • You will never know the impact your legacy will have
  • I shouldn’t be afraid because of the color of my skin