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Job Optional Podcast with Jenae Nicole Duarte how to stand out from the crowd

Standing Out from the Crowd

Authenticity in Business

People fall in love with your special gift, your Authentic self. You have so much to offer and only you can. They say imitation is the highest form of flattery. I say a copy of the original is always going to be faded.

God made you, you for a reason. It doesn’t make sense to try and retrofit your life into someone else’s lane. For one you are robbing us from knowing the greatness inside of you.

To stand out from the crowd be free to express yourself in the way you naturally feel led. I promise it will be the best thing to differentiate yourself from the mass of competition. Look at Ellen Degeneres she will look completely ridiculous but honey she is having a ball and making a killing while changing lives. Okay.




What’s your ‘est’

I heard Gary Vaynerchuk say this before and thought it was so appropriate. The point of it was to say what makes you special? Are you the funniest, craziest, kindest… you get the picture. Whatever it is it’s unique to you like your DNA or fingerprint.

When you don’t use your individuality you become cookie cutter and add to the noise. We only have this one life and this one chance to get it right. So say what you wanna say now. Be who you really are so you can stand out from the middle.

Cutting corners and trying to game the system by using someone else’s persona its not gonna work when the rubber hits the road because you are not going to be able to pull it off. People are smart and can tell a fake when they see it.



  • Podcast Movement Sessions Podcast
  • Gary Vaynerchuk

Key Takeaways from the Podcast

  • Cheaters never win
  • We only get one life, live your truth



Dreaming is Key to Business Success on the Job Optional Podcast with Jenae Nicole Episode 026

Dreaming is vital for Business Success

It all starts with a Dream or Business Vision if you will. Even the Bible says the people perish for lack of vision. The point is that you cannot walk into what you cannot see.

Begin with the Dream, that thing that keeps you up at night that you daydream about when you have any idle moment.

Start there, create the blueprint and flesh it out. This is where you are going to to draw your motivation from to move forward when times get tough.



The Blessing and Curse of having Business Vision

Most Entrepreneurs have great visions for what they want their business to look like and opportunities for expansion. The blessing is being able to see the opportunities available and the curse is being distracted by those opportunities.

You can’t chase two rabbits, going after several business options at the same time is just going to end in a mess. We must stay focused on one thing at a time and crush that before entertaining another.

The ‘shiny ball syndrome’ that is so common in Entrepreneurship makes you lose focus on the goal and then the business vision gets murky.



Hope deferred makes the heart sick but when the desire comes it is the tree of life Proverbs 13. This verse is so key because as you get off track and distracted your true desire getting pushed away you become discouraged when you’re not making progress in your business.

Having a clear vision and plan will help keep you focused on a single goal and lift you in times of hardship.

As I talk about on this episode of the Podcast, dealing with a lingering sickness and not having the energy to work on my passion, but having that clear vision and goal kept me faithful to keep going after missing several weeks.




Key Takeaways

  • Don’t get distracted
  • Follow one course until success (focus)
  • Slow and steady wins the race



 Job OPtional Podcast with Jenae Nicole 025 Creating Content or Consuming

Are you Creating Content for your Business or just Consuming?


Consuming more Content than we Create, we call that getting fat on the meat of the land. Using precious time stuffing ourselves on the latest and greatest go to advice on Business Startup rather than actually putting in the work necessary to grow our Side Hustle to a level that will give us the Freedom we so desperately want.

I will raise my hand as well, I am as guilty of this as the next chick. Using learning as a procrastination technique. I know it well.

So to prevent us from getting distracted with all the muck that comes at every level let’s focus on what is important today by using “just in time learning”.

That is the key, no need to get overwhelmed with learning how to code a website when you don’t even have a Domain Name, right.

I know this is basic 101, but if you try to master Business before you even really start you never will.


One step at time, slow and steady always beats a fast flash in the pan.


[Tweet “One step at time, slow and steady always beats a fast flash in the pan.” Jenae Nicole]


Key Takeaways

  • Don’t get distracted
  • Follow one course until success
  • Slow and steady wins the race



Radio is Dead Job Optional Podcast 024 with Jenae Nicole

Radio is dead … it just doesn’t know it yet

You’ve probably heard the term dead man walking before, denoting the man on death row heading to execution. I don’t want to sound morbid but the truth is this is the state or Terrestrial Radio today the real “Walking Dead”.

I’m not saying tomorrow you’ll cut on your car and your favorite drive time radio station is going to be kaput but hey prepare yourself because the day is coming. I’d suspect it’ll sputter along until most of us 70’s babies are too old to care anymore but I won’t bet my life on it.


The last few years we have seen the fall of major industries that let innovation and technology consume them before they could blink. For those skeptics who can’t see it, I’ll just say I bet the Hotel and Taxi industry wish they took the disrupters AirBnb and Uber a little more serious now that they are being decimated.


I saw the handwriting on the wall for radio in 2005 when XM Radio was just a startup. So for it to still be lingering on that speaks to the phenomenon we find ourselves in with the multitude of generations living at the same time. Anywhere from Great depression era to Millennial and all those in between.


As I’m a 70’s baby I can relate to radio but more on a nostalgic level than anything else. Personally I’d much rather pull up either on Apple music the exact song I want to hear at the moment vs. hoping to hear it and suffer through the commercials.


The one good thing about live radio is the traffic update but more than likely there’s an app for that…

Radio is Dead 1 Job Optional Podcast 024

I happen to be chatting with a friend who is a former super popular radio host about this very topic and they said emphatically Radio will never be gone or rather Podcasting will never replace radio. I partially agree with the later, as Podcasting is fast becoming a Buzzword or “It” medium of the day. I don’t see it completely replacing radio but more of one more deathblow to the staggering half dead victim to innovation.




What do we want? Everything. When do we want it? NOW!

The sad truth is after the advent of the Microwave Oven we can no longer have patience to cook a baked potato in an actual baking oven.

We live in an instant gratification world, now where pretty much anything we want is within reach mere minutes of the thought of it. Never in the history if the world have people had access to as much as we do right now. And frankly I’m as much excited as saddened by it.

A big example of this is we are no longer teaching Cursive Handwriting but at the same time our kids can freely talk to and see cultures around the world at any moment.


Podcast indicted on attempted Murder

So my case for the death of Radio and who will most likely put the final proverbial nail?

I will put myself out there and still say Podcasting.


Just a few reasons are:

Radio is mad expensive to run, how do the keep the doors open? Advertisers/ Sponsorship. Both of these are looking for ROI (return on investment) correct.

To get a return someone must hear the ad first and then take action on that ad second. Basic Marketing 101 says it typically take 9 interactions before most people will take action. I don’t know about you but I can’t tell you when the last time I heard a commercial on radio that I didn’t automatically flip the dial.


First and foremost you had to catch me actually turning on the ‘regular’ radio (generally 1-2 per month) only because I’ll be in the car less than 10 minutes or some other unusual happenstance.


So, why Podcasting? Simply it checks all the boxes. We already have on demand radio with limited or no commercial depending on paid or free versions of Pandora, Spotify. Or YouTube if you’re desperate in the car. Then you have XM Sirius for the “Radio” alternative which a lot of popular radio personalities are already on as well.


Podcasting takes the morning drive and becomes a ride with your favorite topic, passion, guru etc. I have leaned more in one year listening to podcasts than I did in four years of High School. Literally thousands of topics to choose from, I’ve gone from Comedy with Charlie Murphy to Finances with Dave Ramsay.


Now with the popularity of the Serial Podcast and President Obama being featured on WTF with Marc Maron advertisers are taking notice. It’s only a matter of time as Podcasting continues to grow I expect to see the Advertisers are going to follow the ears that are attached to wallets. Especially super niche targeted ears.


A well placed Samsung sponsored advertisement on a popular Podcast about Technology will more than likely get a better response than a huge ad spend on Terrestrial Radio any day just based on our automatic dial flip ad reflex.

The beauty with Podcasting and advertising is when done well you really don’t even notice them, they are woven into the regular content like no big deal.

Some bigger podcasts go right out and do a true Ad roll i.e. “after this word from our Sponsors” kinda thing. I guess a major factor is your industry and your particular audience tolerance.


Either way, the case for Podcasting is pretty strong and I don’t foresee it slowing down anytime soon. I will say I know the Podcast is not the only reason radio is gasping for breath but it definitely kicked him while he was down.



Power of Paycheck- Job Optional Podcast 23

Use the Power of your paycheck to support your Business

Perspective matters in Business

When you look at your day job paycheck as your first investor in your dream business you will begin to get a new perspective on it.

Yes, the 9 to 5 grind takes much of your precious time and focus that could be better served in getting the Side Hustle off the ground. Like everything in life you have to take the pros with the cons as it were.

Don’t begrudge your humble beginnings, starting small and having a backup plan gives you so much more leverage while growing into a full time Entrepreneur. A dedicated paycheck means you can be selective in what clients you choose to work with and not have to jump at every opportunity because you need funds.

Now while acknowledging our job is an investor for our business, we must be mindful to not just take the money and run. We honor the paycheck by doing what we are paid for by showing up and  doing the work with integrity.



Burn the boats

Personally I’m not built to jump ship with no lifeline. I’m more productive having the “stable income” as I build my business on the side. Done it, hated it – so focused on income I never could build.
Some folks can and need to burn the boats to really see it through and they thrive in that sink or swim atmosphere.

Baby chicks or Eaglets need their wings to develop before they can fly and leaving the nest. Horses walk almost immediately and if they don’t there is a problem. Me and my tribe are chicks and that’s okay.

Key Takeaways

  • Everything is not for everybody!
  • Know your truth



We are all Marketers Job Optional Podcast

We are all Marketers

Whether you’re trying to get a Man, land a dream Job or secure a client contract, it’s ALL Marketing!

In Today’s episode we talk about…

Being Authentic in our Marketing

Why the next new thing is not necessarily the best for you and your audience

Video Marketing is not for everybody specifically Livestreaming


Michael Stelzner

Social Media Examiner

Social Media Marketing World Conference

Podcast Movement



[Tweet “You can only fake the funk for so long, before the real you begins to seep out” ~Jenae ]