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5 mistakes to avoid when setting up a facebook page

5 critical mistakes to avoid when setting up a Facebook Page for your Side Hustle

1. Not having a link to your Website from your Facebook Business page

This is by far the most common mistake I see when trolling Facebook… Okay, generally not trolling.

I’m usually trying to support a friend’s new endeavor, and 9 times outta 10 they either have no website, or it is buried deep in the archives of their personal page. Where not nobody is going to look for it, that’s right a double negative… I said it.

Love it or hate it, Facebook is still leading the pack with attention game. Your customers are here already so let’s make it super easy for them to connect with you and your biz.

Facebook has given us very few key places to link back to our sites so take advantage where you can.

Make sure you have the most prominent website link in the about me section filled out. Unfortunately this one can be pretty hard to find if you have your setting in the default that comes standard.

You can move around the order of what items you want featured first by going to any of the sections and clicking on edit to get the reorder option to pop up, simply drag and drop from there and save.


2. No Cover Art or Unclear Cover Art Message

When you’re just starting out with your Side Hustle, this can be a simple picture that reflects your target audience. No need to make this super complicated in the beginning. Make sure anyone coming to your page can clearly understand what your focus is right away.

I love for making simple graphic templates like these and they have Facebook header template with the correct dimensions in place so it is user friendly.

Once you have your base down you can come back and have a professional or even pay someone on for a cool graphic that you can use across your different platforms.


3. Missing Profile Information

This is a no brainer. Your ideal client finds you on Facebook but there is no information about who you are, what you specialize in or any other pertinent information most people would like to know before investing their hard earned cash with you.

No need to share your life story here, but at least have some basic information about who you are and what you are about. This is a good place to put some strategic keywords associated with your target market or Business as well.


4. Not taking advantage of the “Call to Action button”

Facebook has given us a prime piece of real estate on the business page by giving you a choice of a call to action button featured right up top to the right of your profile image on top of the cover art photo.

For the love of all things Holy, USE IT!

Options are anywhere from contact us to email signup form. See screenshot below for ideas you can and should take advantage of. You can only use one so choose wisely by determining what the most important objective to your business is right now.


FaceBook CTA


5. Using a Logo as your Facebook Page Profile Picture

This one is self-explanatory, people do business with other people, more so with folks they know, like, and trust. Unless you’re a huge brand like Walmart or Bestbuy, you need a personal picture of you as your profile.

A good, clear photo of you (only you, no group pics) is okay for just starting out, a professional shot would be great but if you can’t swing it right away, it’s okay. Remember this is only the starting point, as you grow, get the nicer photos and upgrades.

I want you to take action and at least have something to show for any potential clients and to begin building that trust factor as quickly as possible. What’s the adage perfect is the enemy of DONE.



31 Job Optional Podcast- Are you Broke or Broken

Are you a Broke Entrepreneur or just Broken?

While reading an email from Michelle Talbert from Her Power Hustle with the question is your target audience broke?
Made me think about my own “broken” mentality of Being cheap and over protective is holding me back.

Broken in your mindset of lack. We buy what we want to buy. We find resources for what we want.

I truly believe what you think about you bring about and what we say is what we see.

Don’t give everything away. This is a business folks ain’t gonna ask Chanel to take 20 dollars off them bags. Be mindful of this while pricing your products






Key Takeaways from the Podcast

  • We buy what we really want



Power of Story on Job Optional Podcast with Jenae Duarte

There is Power in your Story

I for some reason just found Ms. Lisa Nichols through my Pinterest boards. Not even realizing I had read the secret many years ago and she was one of the contributors.

One of her stories of growing up in South Central LA and interacting with her Grandmother, telling her that when you get old you want to be able to look back and tell a good story.

I got to thinking about what the legacy will be that i’m leaving behind and will it be a good story…

Story is so powerful and if you think about it it’s the first thing we usually learn. Stories like bedtime stories or fables. Even the best advertisements are really good stories.

On the flip side of the coin what is the story we are telling ourselves. Be it negative or positive, what is the plot line you are going to change to make sure it turns out the way you imagine it to be.



No such thing as an overnight success

Looking at someone like a Lisa Nichols and seeing her massive success, you could see that and think she came out of  nowhere but that isn’t the reality if you look at her YouTube videos you will see the years of content and work she has put in consistently over the years. So remember there is no overnight success.


Key Takeaways from the Podcast

  • Make your story GOOD!



Job Optional with Jenae Duarte

Feast and Famine of Entrepreneurship

Being a young and idealistic Entrepreneur can make you shoot for the moon, without even a dirty mattress to catch you.
At least that’s my story of early failure or as tried and true Entrepreneurs say… lessons.

There are no failures only lessons on what not to do the next time!

A false sense of security shook me in my 1st attempt at launching a Business. I can remember balling out my first couple weeks out and then… crickets.

When I say zero clients, and zero prospects for any type of income. Panic set in, my pride would not let me schlep back to my former job on bended knee. Or divulge to my family my dire circumstance so I decided then and there I’d never be so vulnerable ever again.



Why the Transition to Job Optional matters

Using your Side Hustle as a Launching Pad to financially support you in the early transition to Entrepreneurship becoming Job Optional will allow you to have peace of mind. You won’t have the added stress of worrying if bills will be paid.

This also prevents taking on clients you might not want to work with because you need the money. Turning your passion into a nightmare. Feel me…

I know this route is not for everybody, some folks can burn the boats and run with with it. I have found that is just not practical for me. I just don’t function well under that kind of stress and that’s okay. as I always say everything is not for everybody. We work at our pace and stay in our lane.

Don’t get distracted by the HOV lane it’s slow and steady here on the right but we all will get to our destination just at different times.



Key Takeaways from the Podcast

  • Never begrudge small beginnings
  • There are no failures only lessons




Job Optional Podcast with Jenae Nicole Duarte how to stand out from the crowd

Standing Out from the Crowd

Authenticity in Business

People fall in love with your special gift, your Authentic self. You have so much to offer and only you can. They say imitation is the highest form of flattery. I say a copy of the original is always going to be faded.

God made you, you for a reason. It doesn’t make sense to try and retrofit your life into someone else’s lane. For one you are robbing us from knowing the greatness inside of you.

To stand out from the crowd be free to express yourself in the way you naturally feel led. I promise it will be the best thing to differentiate yourself from the mass of competition. Look at Ellen Degeneres she will look completely ridiculous but honey she is having a ball and making a killing while changing lives. Okay.




What’s your ‘est’

I heard Gary Vaynerchuk say this before and thought it was so appropriate. The point of it was to say what makes you special? Are you the funniest, craziest, kindest… you get the picture. Whatever it is it’s unique to you like your DNA or fingerprint.

When you don’t use your individuality you become cookie cutter and add to the noise. We only have this one life and this one chance to get it right. So say what you wanna say now. Be who you really are so you can stand out from the middle.

Cutting corners and trying to game the system by using someone else’s persona its not gonna work when the rubber hits the road because you are not going to be able to pull it off. People are smart and can tell a fake when they see it.



  • Podcast Movement Sessions Podcast
  • Gary Vaynerchuk

Key Takeaways from the Podcast

  • Cheaters never win
  • We only get one life, live your truth



Dreaming is Key to Business Success on the Job Optional Podcast with Jenae Nicole Episode 026

Dreaming is vital for Business Success

It all starts with a Dream or Business Vision if you will. Even the Bible says the people perish for lack of vision. The point is that you cannot walk into what you cannot see.

Begin with the Dream, that thing that keeps you up at night that you daydream about when you have any idle moment.

Start there, create the blueprint and flesh it out. This is where you are going to to draw your motivation from to move forward when times get tough.



The Blessing and Curse of having Business Vision

Most Entrepreneurs have great visions for what they want their business to look like and opportunities for expansion. The blessing is being able to see the opportunities available and the curse is being distracted by those opportunities.

You can’t chase two rabbits, going after several business options at the same time is just going to end in a mess. We must stay focused on one thing at a time and crush that before entertaining another.

The ‘shiny ball syndrome’ that is so common in Entrepreneurship makes you lose focus on the goal and then the business vision gets murky.



Hope deferred makes the heart sick but when the desire comes it is the tree of life Proverbs 13. This verse is so key because as you get off track and distracted your true desire getting pushed away you become discouraged when you’re not making progress in your business.

Having a clear vision and plan will help keep you focused on a single goal and lift you in times of hardship.

As I talk about on this episode of the Podcast, dealing with a lingering sickness and not having the energy to work on my passion, but having that clear vision and goal kept me faithful to keep going after missing several weeks.




Key Takeaways

  • Don’t get distracted
  • Follow one course until success (focus)
  • Slow and steady wins the race