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Apr
07

 Job OPtional Podcast with Jenae Nicole 025 Creating Content or Consuming

Are you Creating Content for your Business or just Consuming?

 

Consuming more Content than we Create, we call that getting fat on the meat of the land. Using precious time stuffing ourselves on the latest and greatest go to advice on Business Startup rather than actually putting in the work necessary to grow our Side Hustle to a level that will give us the Freedom we so desperately want.

I will raise my hand as well, I am as guilty of this as the next chick. Using learning as a procrastination technique. I know it well.

So to prevent us from getting distracted with all the muck that comes at every level let’s focus on what is important today by using “just in time learning”.

That is the key, no need to get overwhelmed with learning how to code a website when you don’t even have a Domain Name, right.

I know this is basic 101, but if you try to master Business before you even really start you never will.

 

One step at time, slow and steady always beats a fast flash in the pan.

QuoteSpiration

[Tweet “One step at time, slow and steady always beats a fast flash in the pan.” Jenae Nicole]

 

Key Takeaways

  • Don’t get distracted
  • Follow one course until success
  • Slow and steady wins the race

Links 

Mar
24

Radio is Dead Job Optional Podcast 024 with Jenae Nicole

Radio is dead … it just doesn’t know it yet

You’ve probably heard the term dead man walking before, denoting the man on death row heading to execution. I don’t want to sound morbid but the truth is this is the state or Terrestrial Radio today the real “Walking Dead”.

I’m not saying tomorrow you’ll cut on your car and your favorite drive time radio station is going to be kaput but hey prepare yourself because the day is coming. I’d suspect it’ll sputter along until most of us 70’s babies are too old to care anymore but I won’t bet my life on it.

 

The last few years we have seen the fall of major industries that let innovation and technology consume them before they could blink. For those skeptics who can’t see it, I’ll just say I bet the Hotel and Taxi industry wish they took the disrupters AirBnb and Uber a little more serious now that they are being decimated.

 

I saw the handwriting on the wall for radio in 2005 when XM Radio was just a startup. So for it to still be lingering on that speaks to the phenomenon we find ourselves in with the multitude of generations living at the same time. Anywhere from Great depression era to Millennial and all those in between.

 

As I’m a 70’s baby I can relate to radio but more on a nostalgic level than anything else. Personally I’d much rather pull up either on Apple music the exact song I want to hear at the moment vs. hoping to hear it and suffer through the commercials.

 

The one good thing about live radio is the traffic update but more than likely there’s an app for that…

Radio is Dead 1 Job Optional Podcast 024 JenaeNicole.com

I happen to be chatting with a friend who is a former super popular radio host about this very topic and they said emphatically Radio will never be gone or rather Podcasting will never replace radio. I partially agree with the later, as Podcasting is fast becoming a Buzzword or “It” medium of the day. I don’t see it completely replacing radio but more of one more deathblow to the staggering half dead victim to innovation.

 

 

WE ARE AN ON DEMAND SOCIETY

What do we want? Everything. When do we want it? NOW!

The sad truth is after the advent of the Microwave Oven we can no longer have patience to cook a baked potato in an actual baking oven.

We live in an instant gratification world, now where pretty much anything we want is within reach mere minutes of the thought of it. Never in the history if the world have people had access to as much as we do right now. And frankly I’m as much excited as saddened by it.

A big example of this is we are no longer teaching Cursive Handwriting but at the same time our kids can freely talk to and see cultures around the world at any moment.

 

Podcast indicted on attempted Murder

So my case for the death of Radio and who will most likely put the final proverbial nail?

I will put myself out there and still say Podcasting.

police-1141037_1920

Just a few reasons are:

Radio is mad expensive to run, how do the keep the doors open? Advertisers/ Sponsorship. Both of these are looking for ROI (return on investment) correct.

To get a return someone must hear the ad first and then take action on that ad second. Basic Marketing 101 says it typically take 9 interactions before most people will take action. I don’t know about you but I can’t tell you when the last time I heard a commercial on radio that I didn’t automatically flip the dial.

 

First and foremost you had to catch me actually turning on the ‘regular’ radio (generally 1-2 per month) only because I’ll be in the car less than 10 minutes or some other unusual happenstance.

 

So, why Podcasting? Simply it checks all the boxes. We already have on demand radio with limited or no commercial depending on paid or free versions of Pandora, Spotify. Or YouTube if you’re desperate in the car. Then you have XM Sirius for the “Radio” alternative which a lot of popular radio personalities are already on as well.

 

Podcasting takes the morning drive and becomes a ride with your favorite topic, passion, guru etc. I have leaned more in one year listening to podcasts than I did in four years of High School. Literally thousands of topics to choose from, I’ve gone from Comedy with Charlie Murphy to Finances with Dave Ramsay.

 

Now with the popularity of the Serial Podcast and President Obama being featured on WTF with Marc Maron advertisers are taking notice. It’s only a matter of time as Podcasting continues to grow I expect to see the Advertisers are going to follow the ears that are attached to wallets. Especially super niche targeted ears.

 

A well placed Samsung sponsored advertisement on a popular Podcast about Technology will more than likely get a better response than a huge ad spend on Terrestrial Radio any day just based on our automatic dial flip ad reflex.

The beauty with Podcasting and advertising is when done well you really don’t even notice them, they are woven into the regular content like no big deal.

Some bigger podcasts go right out and do a true Ad roll i.e. “after this word from our Sponsors” kinda thing. I guess a major factor is your industry and your particular audience tolerance.

 

Either way, the case for Podcasting is pretty strong and I don’t foresee it slowing down anytime soon. I will say I know the Podcast is not the only reason radio is gasping for breath but it definitely kicked him while he was down.

 

Mar
14

Power of Paycheck- Job Optional Podcast 23

Use the Power of your paycheck to support your Business

Perspective matters in Business

When you look at your day job paycheck as your first investor in your dream business you will begin to get a new perspective on it.

Yes, the 9 to 5 grind takes much of your precious time and focus that could be better served in getting the Side Hustle off the ground. Like everything in life you have to take the pros with the cons as it were.

Don’t begrudge your humble beginnings, starting small and having a backup plan gives you so much more leverage while growing into a full time Entrepreneur. A dedicated paycheck means you can be selective in what clients you choose to work with and not have to jump at every opportunity because you need funds.

Now while acknowledging our job is an investor for our business, we must be mindful to not just take the money and run. We honor the paycheck by doing what we are paid for by showing up and  doing the work with integrity.

QuoteSpiration

 

Burn the boats

Personally I’m not built to jump ship with no lifeline. I’m more productive having the “stable income” as I build my business on the side. Done it, hated it – so focused on income I never could build.
Some folks can and need to burn the boats to really see it through and they thrive in that sink or swim atmosphere.

Baby chicks or Eaglets need their wings to develop before they can fly and leaving the nest. Horses walk almost immediately and if they don’t there is a problem. Me and my tribe are chicks and that’s okay.

 

JenaeNicole.com

Key Takeaways

  • Everything is not for everybody!
  • Know your truth

Links 

Jan
15

We are all Marketers Jenaenicole.com Job Optional Podcast

We are all Marketers

Whether you’re trying to get a Man, land a dream Job or secure a client contract, it’s ALL Marketing!

In Today’s episode we talk about…

Being Authentic in our Marketing

Why the next new thing is not necessarily the best for you and your audience

Video Marketing is not for everybody specifically Livestreaming

Mentions

Michael Stelzner

Social Media Examiner

Social Media Marketing World Conference

Podcast Movement

JenaeNicole.com

 

QuoteSpiration

[Tweet “You can only fake the funk for so long, before the real you begins to seep out” ~Jenae ]

Links 

Jan
08

Mastermind and Shine on the Job Optional Podcast with Jenae Nicole

Mastermind Groups help you level up your Hustle

Get ahead in business and follow your dream by getting into a Mastermind group of like-minded individuals that can help propel each of you to the next level with collaboration.

When you get together and bounce ideas off of another person on a path to fulfilling a goal, it’s like rocket fuel to ignite your focus. As you are able to get another perspective on your project and maybe see things you are missing in your strategy because you are so close to it.

Also each of the members are going to bring a different skill set to the equation. Where one may be strong in Finance you may be gifted in Marketing, so you feed each other in various ways to make sure you are pushing each other to greatness.

 

All Ships Rise in a High Tide

In elevating someone else’s shine it will not dim your own, but enhance it. You should be the first in line to support your friends Hustle. I find it common that we are so busy working on our own business we are missing the opportunity to support others. Yes, I said opportunity. It’s not everyday you have someone in your sphere of influence that you can say hey I see what you’re doing and I’m here. As we support our friends and they support us we all win.

 

QuoteSpiration

 

Shine bright like a Diamond

Have you ever noticed how much nicer jewelry looks with multiple diamonds? It because as the light hits one gem it bounce off the one next to it and the effect is magnificent. So  just like gems we sparkle best in groups. A Mastermind could be what separates you from the rest.

 

Mentions

Podcast Movement

JenaeNicole.com

Links 

Jan
02

10 lessons in podcasting JenaeNicole.com

My top 10 lessons learned from my first 6 months podcasting.

1. Save EVERY file before you say your first word

This is by far one of the most important tips I can give new Podcasters. When I tell you the heartbreak I experienced by losing one of my best episodes to date, simply because I failed to save the file first. Brings a tear to my eye just thinking of it.

2. Just start already

The moon and stars are never going to align just right for you to pull the trigger and just launch already. I can honestly say I only wish I would have stared sooner. Besides you might as well go ahead and resign yourself to the fact that at the very least your first 3 shows are going to be terrible.

You are a rare breed if you fly out the gates with pristine audio day one. I re-recorded my first show no less than 10 times and its still horrible to me. trust me on this one just do it and get over yourself.

3. Be your own truth, it’ll show 

 

QuoteSpiration

[Tweet “You can only fake the funk for so long, before the real you begins to seep out” ~Jenae ]

 

4. Invest in your project

As i mentioned in episode 019 Being a cheap bastard is going to hold you back from your best potential. It is nearly impossible to start a proper Podcast with no money. It can be done but the question is will it be worth listening to? I tried to skimp as much as possible and it has cost me plenty in the long run, especially in TIME! If you are not willing to invest anything into your own passion what makes you think anyone should invest their time listening to you.

5. The real work begins after New and Noteworthy

There is so much hoopla about being top of New & Noteworthy (N&N) in iTunes for newbie Podcasters that we begin to focus so much on the rankings and less on growing our true fan base. Yes N&N is important but not as much as you’d think. One big thing though, when my time was up on the N&N charts man I dropped faster than a ton of bricks in downloads of the show. To combat this phenomenon I suggest getting into the habit early on of promoting the show twice as much time as it took to create it.

6. It’s not about you

I know this show is your Baby your lovechild if you will, but ultimately the listener is what it’s all about in the end. The impact your words have on their lives is the true end game. Whether you have a Podcast about Comedy, Politics, Religion, Business or all of the above the end user will meet out its value.

7. Be proud of your lil Podcast and tell everybody

Self explanatory, go shout it from the mountains and everywhere. lol, no really Go. Promote, promote, promote.

8. Notice others shine.

9. Implement fast

This goes hand in hand with just starting, the quicker you implement the faster you can fail or yet succeed that much faster.

10. Don’t give up

Podcasting is going to get hard, really hard to stay the course. No REALLY HARD!

 

 

Mentions

 

Podcast Movement

JenaeNicole.com

 

Links