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Oct
04

Clear Goals Start with WHY Job Optional Podcast Jenae Duarte

Clear Goals Start with WHY

Our WHY is now coming into play, this is going to give our GOALS  direction

 

We should have two main goals at all times.  An overarching ultimate goal and the current year goal.

This may sound counterproductive at first like chasing two rabbits end with none. But in this case, these two are mutually beneficial, like the yin and yang so to speak.

A simple example is a blog and a blog post you have the main carrier the blog but it’s the blog post that makes it viable you can’t have one without the other both are necessary for the other.

Everything  you do, moving forward needs to lead to both of these goals.

 

What is that you really want? Be honest with yourself. This is your chance to create exactly the type of lifestyle you desire.

I wanted to be a hair stylist until I realized that was not the life I really wanted. A business that is solely dependent on my singular abilities, plus crazy hours and crazier client expectations! No thank you.

 

Why is it important to you?  Keeps you up at night.

 

Why is it important to the person you want to serve?

 

This is important because the answers to these three questions are going to drive our decisions with the goals and objectives we set in our strategic planning exercise.

 

Links:

SMART Goals

 

QuoteSpiration

Key Takeaways from the Podcast

  • This is your chance to create the life you desire

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Sep
20

Clarity with Mind Mapping Job Optional Podcast with Jenae Duarte

Clarity with Mind Mapping

The last episode we did a brain dump and let our imagination run wild to get the vision piece out of our heads.

Now that We have the vision, let’s get clear and put these thoughts and ideas into Order that make sense.

Mind mapping is basically a visual tool to help structure your thoughts into Logical next steps using drawings and words.

For a visual example of what this looks like just google mind mapping and look at images results.

Not the creative type like me then you can use outline type of format or my favorite colorful post-it notes to create a cohesive framework for our detailed strategic plan for the year.

However you decide to create your framework, make sure that everything Leads to one main focused idea, goal number one so to speak.

 

QuoteSpiration

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Mar
24

Radio is Dead Job Optional Podcast 024 with Jenae Nicole

Radio is dead … it just doesn’t know it yet

You’ve probably heard the term dead man walking before, denoting the man on death row heading to execution. I don’t want to sound morbid but the truth is this is the state or Terrestrial Radio today the real “Walking Dead”.

I’m not saying tomorrow you’ll cut on your car and your favorite drive time radio station is going to be kaput but hey prepare yourself because the day is coming. I’d suspect it’ll sputter along until most of us 70’s babies are too old to care anymore but I won’t bet my life on it.

 

The last few years we have seen the fall of major industries that let innovation and technology consume them before they could blink. For those skeptics who can’t see it, I’ll just say I bet the Hotel and Taxi industry wish they took the disrupters AirBnb and Uber a little more serious now that they are being decimated.

 

I saw the handwriting on the wall for radio in 2005 when XM Radio was just a startup. So for it to still be lingering on that speaks to the phenomenon we find ourselves in with the multitude of generations living at the same time. Anywhere from Great depression era to Millennial and all those in between.

 

As I’m a 70’s baby I can relate to radio but more on a nostalgic level than anything else. Personally I’d much rather pull up either on Apple music the exact song I want to hear at the moment vs. hoping to hear it and suffer through the commercials.

 

The one good thing about live radio is the traffic update but more than likely there’s an app for that…

Radio is Dead 1 Job Optional Podcast 024 JenaeNicole.com

I happen to be chatting with a friend who is a former super popular radio host about this very topic and they said emphatically Radio will never be gone or rather Podcasting will never replace radio. I partially agree with the later, as Podcasting is fast becoming a Buzzword or “It” medium of the day. I don’t see it completely replacing radio but more of one more deathblow to the staggering half dead victim to innovation.

 

 

WE ARE AN ON DEMAND SOCIETY

What do we want? Everything. When do we want it? NOW!

The sad truth is after the advent of the Microwave Oven we can no longer have patience to cook a baked potato in an actual baking oven.

We live in an instant gratification world, now where pretty much anything we want is within reach mere minutes of the thought of it. Never in the history if the world have people had access to as much as we do right now. And frankly I’m as much excited as saddened by it.

A big example of this is we are no longer teaching Cursive Handwriting but at the same time our kids can freely talk to and see cultures around the world at any moment.

 

Podcast indicted on attempted Murder

So my case for the death of Radio and who will most likely put the final proverbial nail?

I will put myself out there and still say Podcasting.

police-1141037_1920

Just a few reasons are:

Radio is mad expensive to run, how do the keep the doors open? Advertisers/ Sponsorship. Both of these are looking for ROI (return on investment) correct.

To get a return someone must hear the ad first and then take action on that ad second. Basic Marketing 101 says it typically take 9 interactions before most people will take action. I don’t know about you but I can’t tell you when the last time I heard a commercial on radio that I didn’t automatically flip the dial.

 

First and foremost you had to catch me actually turning on the ‘regular’ radio (generally 1-2 per month) only because I’ll be in the car less than 10 minutes or some other unusual happenstance.

 

So, why Podcasting? Simply it checks all the boxes. We already have on demand radio with limited or no commercial depending on paid or free versions of Pandora, Spotify. Or YouTube if you’re desperate in the car. Then you have XM Sirius for the “Radio” alternative which a lot of popular radio personalities are already on as well.

 

Podcasting takes the morning drive and becomes a ride with your favorite topic, passion, guru etc. I have leaned more in one year listening to podcasts than I did in four years of High School. Literally thousands of topics to choose from, I’ve gone from Comedy with Charlie Murphy to Finances with Dave Ramsay.

 

Now with the popularity of the Serial Podcast and President Obama being featured on WTF with Marc Maron advertisers are taking notice. It’s only a matter of time as Podcasting continues to grow I expect to see the Advertisers are going to follow the ears that are attached to wallets. Especially super niche targeted ears.

 

A well placed Samsung sponsored advertisement on a popular Podcast about Technology will more than likely get a better response than a huge ad spend on Terrestrial Radio any day just based on our automatic dial flip ad reflex.

The beauty with Podcasting and advertising is when done well you really don’t even notice them, they are woven into the regular content like no big deal.

Some bigger podcasts go right out and do a true Ad roll i.e. “after this word from our Sponsors” kinda thing. I guess a major factor is your industry and your particular audience tolerance.

 

Either way, the case for Podcasting is pretty strong and I don’t foresee it slowing down anytime soon. I will say I know the Podcast is not the only reason radio is gasping for breath but it definitely kicked him while he was down.

 

Mar
14

Power of Paycheck- Job Optional Podcast 23

Use the Power of your paycheck to support your Business

Perspective matters in Business

When you look at your day job paycheck as your first investor in your dream business you will begin to get a new perspective on it.

Yes, the 9 to 5 grind takes much of your precious time and focus that could be better served in getting the Side Hustle off the ground. Like everything in life you have to take the pros with the cons as it were.

Don’t begrudge your humble beginnings, starting small and having a backup plan gives you so much more leverage while growing into a full time Entrepreneur. A dedicated paycheck means you can be selective in what clients you choose to work with and not have to jump at every opportunity because you need funds.

Now while acknowledging our job is an investor for our business, we must be mindful to not just take the money and run. We honor the paycheck by doing what we are paid for by showing up and  doing the work with integrity.

QuoteSpiration

 

Burn the boats

Personally I’m not built to jump ship with no lifeline. I’m more productive having the “stable income” as I build my business on the side. Done it, hated it – so focused on income I never could build.
Some folks can and need to burn the boats to really see it through and they thrive in that sink or swim atmosphere.

Baby chicks or Eaglets need their wings to develop before they can fly and leaving the nest. Horses walk almost immediately and if they don’t there is a problem. Me and my tribe are chicks and that’s okay.

 

JenaeNicole.com

Key Takeaways

  • Everything is not for everybody!
  • Know your truth

Links 

Jan
02

10 lessons in podcasting JenaeNicole.com

My top 10 lessons learned from my first 6 months podcasting.

1. Save EVERY file before you say your first word

This is by far one of the most important tips I can give new Podcasters. When I tell you the heartbreak I experienced by losing one of my best episodes to date, simply because I failed to save the file first. Brings a tear to my eye just thinking of it.

2. Just start already

The moon and stars are never going to align just right for you to pull the trigger and just launch already. I can honestly say I only wish I would have stared sooner. Besides you might as well go ahead and resign yourself to the fact that at the very least your first 3 shows are going to be terrible.

You are a rare breed if you fly out the gates with pristine audio day one. I re-recorded my first show no less than 10 times and its still horrible to me. trust me on this one just do it and get over yourself.

3. Be your own truth, it’ll show 

 

QuoteSpiration

[Tweet “You can only fake the funk for so long, before the real you begins to seep out” ~Jenae ]

 

4. Invest in your project

As i mentioned in episode 019 Being a cheap bastard is going to hold you back from your best potential. It is nearly impossible to start a proper Podcast with no money. It can be done but the question is will it be worth listening to? I tried to skimp as much as possible and it has cost me plenty in the long run, especially in TIME! If you are not willing to invest anything into your own passion what makes you think anyone should invest their time listening to you.

5. The real work begins after New and Noteworthy

There is so much hoopla about being top of New & Noteworthy (N&N) in iTunes for newbie Podcasters that we begin to focus so much on the rankings and less on growing our true fan base. Yes N&N is important but not as much as you’d think. One big thing though, when my time was up on the N&N charts man I dropped faster than a ton of bricks in downloads of the show. To combat this phenomenon I suggest getting into the habit early on of promoting the show twice as much time as it took to create it.

6. It’s not about you

I know this show is your Baby your lovechild if you will, but ultimately the listener is what it’s all about in the end. The impact your words have on their lives is the true end game. Whether you have a Podcast about Comedy, Politics, Religion, Business or all of the above the end user will meet out its value.

7. Be proud of your lil Podcast and tell everybody

Self explanatory, go shout it from the mountains and everywhere. lol, no really Go. Promote, promote, promote.

8. Notice others shine.

9. Implement fast

This goes hand in hand with just starting, the quicker you implement the faster you can fail or yet succeed that much faster.

10. Don’t give up

Podcasting is going to get hard, really hard to stay the course. No REALLY HARD!

 

 

Mentions

 

Podcast Movement

JenaeNicole.com

 

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Oct
13

Overworked and Underwhelmed on Job Optional Podcast with Jenae Nicole

Overworked & Underwhelmed

 

 

Side Hustle Time Management 

Not only do we have the same business goals and objectives as well as home and family obligations we have a full time job that is a monster in and of itself to manage our time with.

 

And yes we chose this life and we can quit and throw in the towel at any moment if we want, but not us girls because we are World Changers and we never quit!

 

I know getting started with your Side Hustle has not been easy we feel overworked

With our ever growing to do list – website, networking, social media, content, products or services, clients, etc.

 

Underwhelmed with results so far, not seeing the amazing results some of your Entrepreneurial friends?

 

Your gift is for you; you were hand-picked for this mission, only you have the gifts, skills and talent to finish it.

 

But I digress this morning as my Pastor  was speaking about the Time we have here being a gift with an expiration date; being accountable with how we spend it.

 

So let that sink in them 2 bombs he dropped, we all know our time here will end for certain no one here is invincible and will live forever as much as the movies are selling that dream these days. As far as we know (side eye).

 

But he made such an impact on me today with saying we have time for what we want with the analogy of if you got free ticket to your favorite xyz you would find the time right oh all of a sudden a gap opened up in your calendar 🙂

 

For every yes we say, there is a no to something else, let’s just make sure we value our Relationships and don’t miss out on what’s really important.

 

App I use for email sanity is called Unroll.me.  Check it out, I promise you’ll thank me later. Also it’s FREE!

 

Key Takeaways

  • Time is a Gift with an expiration date
  • Time is the currency of Relationships
  • Make time for what matters most

QuoteSpiration

Book of the Day

Business Resources

  • Unroll.me – Email subscription management tool (Free)
  • Email me at info@jenaenicole.com

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