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Mar
24

Radio is Dead Job Optional Podcast 024 with Jenae Nicole

Radio is dead … it just doesn’t know it yet

You’ve probably heard the term dead man walking before, denoting the man on death row heading to execution. I don’t want to sound morbid but the truth is this is the state or Terrestrial Radio today the real “Walking Dead”.

I’m not saying tomorrow you’ll cut on your car and your favorite drive time radio station is going to be kaput but hey prepare yourself because the day is coming. I’d suspect it’ll sputter along until most of us 70’s babies are too old to care anymore but I won’t bet my life on it.

 

The last few years we have seen the fall of major industries that let innovation and technology consume them before they could blink. For those skeptics who can’t see it, I’ll just say I bet the Hotel and Taxi industry wish they took the disrupters AirBnb and Uber a little more serious now that they are being decimated.

 

I saw the handwriting on the wall for radio in 2005 when XM Radio was just a startup. So for it to still be lingering on that speaks to the phenomenon we find ourselves in with the multitude of generations living at the same time. Anywhere from Great depression era to Millennial and all those in between.

 

As I’m a 70’s baby I can relate to radio but more on a nostalgic level than anything else. Personally I’d much rather pull up either on Apple music the exact song I want to hear at the moment vs. hoping to hear it and suffer through the commercials.

 

The one good thing about live radio is the traffic update but more than likely there’s an app for that…

Radio is Dead 1 Job Optional Podcast 024 JenaeNicole.com

I happen to be chatting with a friend who is a former super popular radio host about this very topic and they said emphatically Radio will never be gone or rather Podcasting will never replace radio. I partially agree with the later, as Podcasting is fast becoming a Buzzword or “It” medium of the day. I don’t see it completely replacing radio but more of one more deathblow to the staggering half dead victim to innovation.

 

 

WE ARE AN ON DEMAND SOCIETY

What do we want? Everything. When do we want it? NOW!

The sad truth is after the advent of the Microwave Oven we can no longer have patience to cook a baked potato in an actual baking oven.

We live in an instant gratification world, now where pretty much anything we want is within reach mere minutes of the thought of it. Never in the history if the world have people had access to as much as we do right now. And frankly I’m as much excited as saddened by it.

A big example of this is we are no longer teaching Cursive Handwriting but at the same time our kids can freely talk to and see cultures around the world at any moment.

 

Podcast indicted on attempted Murder

So my case for the death of Radio and who will most likely put the final proverbial nail?

I will put myself out there and still say Podcasting.

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Just a few reasons are:

Radio is mad expensive to run, how do the keep the doors open? Advertisers/ Sponsorship. Both of these are looking for ROI (return on investment) correct.

To get a return someone must hear the ad first and then take action on that ad second. Basic Marketing 101 says it typically take 9 interactions before most people will take action. I don’t know about you but I can’t tell you when the last time I heard a commercial on radio that I didn’t automatically flip the dial.

 

First and foremost you had to catch me actually turning on the ‘regular’ radio (generally 1-2 per month) only because I’ll be in the car less than 10 minutes or some other unusual happenstance.

 

So, why Podcasting? Simply it checks all the boxes. We already have on demand radio with limited or no commercial depending on paid or free versions of Pandora, Spotify. Or YouTube if you’re desperate in the car. Then you have XM Sirius for the “Radio” alternative which a lot of popular radio personalities are already on as well.

 

Podcasting takes the morning drive and becomes a ride with your favorite topic, passion, guru etc. I have leaned more in one year listening to podcasts than I did in four years of High School. Literally thousands of topics to choose from, I’ve gone from Comedy with Charlie Murphy to Finances with Dave Ramsay.

 

Now with the popularity of the Serial Podcast and President Obama being featured on WTF with Marc Maron advertisers are taking notice. It’s only a matter of time as Podcasting continues to grow I expect to see the Advertisers are going to follow the ears that are attached to wallets. Especially super niche targeted ears.

 

A well placed Samsung sponsored advertisement on a popular Podcast about Technology will more than likely get a better response than a huge ad spend on Terrestrial Radio any day just based on our automatic dial flip ad reflex.

The beauty with Podcasting and advertising is when done well you really don’t even notice them, they are woven into the regular content like no big deal.

Some bigger podcasts go right out and do a true Ad roll i.e. “after this word from our Sponsors” kinda thing. I guess a major factor is your industry and your particular audience tolerance.

 

Either way, the case for Podcasting is pretty strong and I don’t foresee it slowing down anytime soon. I will say I know the Podcast is not the only reason radio is gasping for breath but it definitely kicked him while he was down.

 

Jan
02

10 lessons in podcasting JenaeNicole.com

My top 10 lessons learned from my first 6 months podcasting.

1. Save EVERY file before you say your first word

This is by far one of the most important tips I can give new Podcasters. When I tell you the heartbreak I experienced by losing one of my best episodes to date, simply because I failed to save the file first. Brings a tear to my eye just thinking of it.

2. Just start already

The moon and stars are never going to align just right for you to pull the trigger and just launch already. I can honestly say I only wish I would have stared sooner. Besides you might as well go ahead and resign yourself to the fact that at the very least your first 3 shows are going to be terrible.

You are a rare breed if you fly out the gates with pristine audio day one. I re-recorded my first show no less than 10 times and its still horrible to me. trust me on this one just do it and get over yourself.

3. Be your own truth, it’ll show 

 

QuoteSpiration

[Tweet “You can only fake the funk for so long, before the real you begins to seep out” ~Jenae ]

 

4. Invest in your project

As i mentioned in episode 019 Being a cheap bastard is going to hold you back from your best potential. It is nearly impossible to start a proper Podcast with no money. It can be done but the question is will it be worth listening to? I tried to skimp as much as possible and it has cost me plenty in the long run, especially in TIME! If you are not willing to invest anything into your own passion what makes you think anyone should invest their time listening to you.

5. The real work begins after New and Noteworthy

There is so much hoopla about being top of New & Noteworthy (N&N) in iTunes for newbie Podcasters that we begin to focus so much on the rankings and less on growing our true fan base. Yes N&N is important but not as much as you’d think. One big thing though, when my time was up on the N&N charts man I dropped faster than a ton of bricks in downloads of the show. To combat this phenomenon I suggest getting into the habit early on of promoting the show twice as much time as it took to create it.

6. It’s not about you

I know this show is your Baby your lovechild if you will, but ultimately the listener is what it’s all about in the end. The impact your words have on their lives is the true end game. Whether you have a Podcast about Comedy, Politics, Religion, Business or all of the above the end user will meet out its value.

7. Be proud of your lil Podcast and tell everybody

Self explanatory, go shout it from the mountains and everywhere. lol, no really Go. Promote, promote, promote.

8. Notice others shine.

9. Implement fast

This goes hand in hand with just starting, the quicker you implement the faster you can fail or yet succeed that much faster.

10. Don’t give up

Podcasting is going to get hard, really hard to stay the course. No REALLY HARD!

 

 

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Dec
31

Cheapskate- Job Optional Podcast19

 

Why being a cheap bast$@# is keeping you from progressing with your business and why getting and accepting help with your small business journey is crucial to being a successful Entrepreneur.

Doing the work and figuring out this whole Entrepreneurial journey is hard even more so when you are trying to do it all and on the free or cheap.

I’ll be the first to raise my hand. I am a self professed cheapskate, especially when it comes to myself and my business. I definetly got it honest (Trish Ann) aka momma! lol

 

Invest in your business and save your sanity

Looking back over the last year, there were many times that hiring out the work would have been the smart, and in the long run cheaper way to go. I wasted weeks trying to figure out minute details that could have probably been taken care of in minutes with an expert.

 

Lady, take the lesson from me and take your superwoman cape off and let somebody help you, that knows what they’re doing! Time is our greatest asset and we definitely don’t need to waste it on tasks above or below our skill set.

 

Make sure to take advantage of services like fiverr or elance to maximize your time and productivity. These are great alternatives for Boss Babes on a tight budget. Remember your existing network of friends, colleagues and family, sometimes the best answer to a question is right in front of us.

 

We don’t always have to pay for the help, make sure you are accepting help when its offered. Don’t be that chick that says “no, I got it” when you obviously don’t and folks are trying to help you with your business.

 

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Jul
19
May
02

Introducing your Sista Girl Jenae Nicole and getting the reason why she created the Job Optional Podcast.

Sharing Internet Resources, such as apps, software and websites.

Be Inspired by stories from other  Black Girls who are Rocking out their Business.

Aug
08

Entrepreneur

Hey Girl, I’m super excited you’re here!

I know your vision is way bigger than your 9to5 grind, but reality is, we all have responsibilities. (Real talk)

We don’t have time for foolery, that’s why I created the Job Optional Podcast.

You can listen and learn what you need and keep it moving.

 

I focus on how to use Technology and Social Media to take your Side Hustle or Small Business to the next level.

Whether you are still trying to get started or you are  in the  struggle to get traction in your business,

I feel your pain, I’m beginning to see results from all my efforts, and hope I can help get you to the next level as well.

 

I love my job, I just don’t want to HAVE to depend on that paycheck.  I keep me some side change, feel me?

I don’t know about you, but this girl has no intention of working another 20+ years,

to enjoy “Social Security” and if I’m lucky, pension.

No Ma’am! Not I, Me, She, Her! (In my Tamar Braxton voice.  Guilty pleasure… Don’t judge me.)

 

BLACK GIRLS WHO ROCK!                                                                                                                                                                                                  Be the change you want to see

 

Never has there been a better time for Black Women to move forward.

We have been through the worst atrocities of any people in the entire world. And we are still here!

That’s the core of my WHY. I want to see us win, period.

 

I  love and get the most inspiration when I hear my Sistas represent, especially in the Podcast community.

It’s rare to hear a sista on a podcast, and even less seeing a Black girl like me hosting her own show,

fugetaboutit! (In my Italian mobster voice)

So this is me, being the change I want to see.

 

I am excited to share all the lessons I’ve learned, resources and helpful content I’ve found in my search to become Job Optional.

But more importantly showcase my Black Girls who Rock!

Anything here you find useful please share and bless another Sister on a mission!