011: Getting Started with Facebook Fan Pages

Social Media Marketing

Getting started with Facebook Fan Pages

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What is a Facebook Fan Page and why do you need one? A Fan Page is a page you can create for free on Facebook to promote your business or Passion Project. The benefit of having a Fan Page on Facebook verses promoting yourself on the regular news feed is so you don’t spam your friends with information that may not interest them. It also lends credibility to your business. A fan Page is a good starting option for folks just starting up a new business especially if it’s a “trial” project to see what kind of interest is out there for the business model.

In today’s episode we cover the best practices to do when getting started with using Facebook Fan Pages, as well as some really common mistakes to avoid.

Key Takeaways

To Do’s

Link your Website
Content is super important
Add Value
Post lots of pictures and video. live streaming services like Periscope and Blab make it super easy to utilize video on your page.
Add a CTA “Call to Action” button on your page. It can be anything you want your Tribe to do, such as sign up for your email list or subscribe

No No’s to Avoid

Do not SPAM your friends with your Fan Page. Yes, the Fan Page is for boosting your business, but be mindful not to only post “buy my xyz product/service”.
Do NOT auto subscribe your friends to your page. send them an invitation to like your page once it’s set up.
Do not post negative comments or go on a rant.
Post helpful content for your peeps on a regular basis.

QuoteSpiration

[Tweet “”Become a Person of Value “”]

Book of the Day

The Book on Facebook Marketing: To help you set your business and life on fire by Nick Unsworth & Valerie Shoopman

Business Resources

Pinterest – link it to your page
Feedly – for content curation
Buffer App – pre schedule your content posts
Hootsuite – pre schedule your content posts
Ifttt – recipes to do tasks automatically

Links

010: Side Hustle Website Creation Tips and Resources

Business

There is no excuse in 2015 to not have a Website for your Business, with so many options available from free to paid, and even everything done for you options. Below, I share my personal recommendations for Website Domain Name services to Web Hosting. Most importantly you will learn what to avoid and get awesome resources to get you started with your Website.

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Domain Name Services

If you want to support another Black Girl who Rocks, you can purchase your domain name through Websitepalace.com. Ms. Lisa Irby of 2createawebsite will get a commission if you do.

The other popular option to get your domain name is of course GoDaddy.com. Either of these will work and are reputable places I recommend.

Hosting Options

Your web host is where your site is housed on the web and can be free or paid. I highly recommend to pay for your own hosting if you are serious about your side hustle or passion project.

Free Hosting

For beginners that are not committed to their biz idea.

WordPress.com
Wix.com

Paid Hosting:

WordPress.org
Hostgator.com
Bluehost.com
GoDaddy.com

Resources

Podcastwebsites.com- All in one done for you option
2createawebsite.com : Lisa Irby Website tutorials
websitepalace.com

009: Elevate Your Vision

Inspiration

You probably have heard the old saying “can’t see the forest from the trees”. We all have that one friend with the sorry tail boyfriend or ex, and none of our girls can figure out why she just can’t seem to stop messing with him. Right?

Now we can see it because we are not too close to the situation. That is how we need to think about our Business as well. Sometimes we need to step back and see things from another perspective. Hence today’s topic.

Elevate Your Vision

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Quit thinking small, point blank period. If you are ready to take this Passion project to the next level. Just know that you can’t walk where you cannot see.

I want you to stand up, close your eyes and take a step.

Exactly! you are not going to get anywhere fast without Vision. Personally vision has never been a problem for me. As far back as i can remember I’ve always seen much more for my life. For me implementation was my stumbling block.

The best way to make sure you not only see from another level but to also follow through is to get involved with a Mastermind.

Mastermind groups are simply a few people with like minded goals who are willing to commit to keeping each other accountable and open and honest sharing of ideas and support.

Masterminds help you see

Different points of view
By Elevating mindset
Build Relationship and Community

[Tweet “”Everyone can’t be a boss, somebody gotta be a worker” ~Jose Duarte”]

Expand your territory expect more

Be mindful of your vision
You are a World Changer
Some people don’t have a reference of more

Why my website has a view of the city from above

From the ground you cant see what’s happening down the road but from above you can see everything
Train your eye to see miles down the road as far as you can see
Too close to see the reality of the situation
Put an expectation bigger that you can ever imagine
Anything is possible expand your mindset

Everyone will not see your vision

Know you will have dream thieves
The reality of the situation doesn’t negate the possibility
Never let anyone crush your dream
God puts everything you need for you to be successful with the vision

What’s your Vision Share it with the Tribe!

008: Relationship Building for Business Success

Business

Relationship Building for Business Success

To be successful in business and life you must cultivate relationships. Point blank period. This is the single most important focus that can make or break any Entrepreneurial journey.

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QuoteSpiration

[Tweet “”Your Net Worth is directly proportional to your Network””]

5 points on Relationship Building

1. Foster current relationships

Appreciate current customers, friends and family that have your back!
Don’t get too comfortable; business is Business
Keep it professional, with the highest level of customer service

2. Be present on social media

Be consistent
Be present : actively listening to your audience
Be Relevant to the conversation
Be Helpful; if you’re not adding value just keep quiet

3. Get out and meet folks

Build relationships within your community
Meetups are a great source of Networking
Physical personal contact is endearing

4. Engage with your Tribe

Build your email list and nurture those relationships
Email is highly underused by most of our small business’
Be consistent but not SPAMMY
Don’t just contact folks when you have a sale.

5. Take advantage of groups

Join groups with your target audience
Set up a Facebook group for your tribe
Get involved with groups in your Niche for support and community

Book of the Day

The War of Art: Steven Pressfield

Business Resources

Links

Thank you so much for being an Sista on a Mission! Please don’t forget to leave me a review in iTunes.

007: Podcast Movement 15 Key Takeaways

Podcast

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What I learned from the best at Podcast Movement 2015

I am still reeling from information overload almost a month after Podcast Movement ’15! The organizers did such an awesome job with bringing some of the best in the industry to impart massive Epic content to us.

I and everyone I connected with at the conference and online afterwards have concurred that this is definitely the one you need to attend.

Lord willing, I will definitely be in Chicago next year. I encourage you to buy the Virtual ticket to #PM15 and get what you can and make sure you don’t miss out next year. Before you go though make sure and take my Conference tips to help you be prepared.

QuoteSpiration

[Tweet “”BE RELENTLESS!” ~ Aisha Tyler #PM15″]

Key Takeaways

PAT FLYNN: The Real Podcasting Struggle: You vs. You

We all keep this one Hater with us. Ourselves.
Associate with the right people, Power of the whole is greater than the single
Fear is a good indicator of what you should be doing; Transform by creating impossible goals.
Its not about you, it’s who is on the other side

ROMAN MARS: Designing a Career in Podcasting

Telling the right story can change the feeling or perspective
Quality is the best Business strategy
Make as many good things happen as possible
If you can save the World time you’re doing god’s work 🙂
Own your work

LOU MONGELLO: 10 Questions

Success is measure by levels of happiness not money
Be the book you want to read
I don’t have competition
It’s about real connections
Legacy is not just money
You don’t know how you are going to affect somebody’s life
The only failure is quitting
There’s a fine line between brilliance and utter stupidity

AISHA TYLER: No Apologies: Creating Authenticity by Embracing Risk

Passion is the only ingredient
Be relentless
Don’t be afraid to pivot: quitting is not failing if you don’t enjoy it anymore.
Listen and do your best work
It’s not how hard you hit, its how hard you can get hit and get up.

JOHN LEE DUMAS: Deconstructing Podcasting Success: Real life stories of failure turned into freedom

If you want to be; Do.
What’s your courage story? Share it.
You want to be successful you have to be Consistent
Invest. Learn. Teach

Book of the Day

The War of Art: Steven Pressfield

Business Resources

Links

006: Name It and Claim It – Securing your Social Media Real Estate

Social Media Marketing

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Name it and Claim it – Securing your Social Media Real Estate

So have you noticed most Brands these days have a certain look and feel to all of their Marketing material including their Social Media channels. Well Ladies, this is one area most big brands are on point with.

This is a great way to solidify your brand as well as keeping it simple for your target to find you across any social platform. Take my word for it, these tips will help you keep your sanity once you get more involved with your social media content.

I mention a great tool in this episode to help you lock down a name that will compliment your brand or verify your actual Business name is available still across most Social Media sites currently operating.

QuoteSpiration

[Tweet “”Will you just pick out a nice sensible name for me – something not too long, not too fancy, and not too dumb?” ~ E.B White, Charlotte’s Web, p182 @jobopt”]

Key Takeaways

Cohesive name across all platforms
Own your Domain name
Secure top 3-4 social media platforms
Be clear naming your Business not just clever

Book of the Day

Authority Positioning: How to become the leader in your niche by Leonardo Habegger

Business Resources

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Find Your Niche

I had an awesome conversation with a coworker today about getting her idea about how she could impact the world with her passion.

As I was sharing my great news of actually launching this podcast and submitting to itunes, we got to talking about how to get started with her Side Hustle and getting the ideas focused on one thing at a time.

I totally related to her almost schizophrenic explanation of what she was passionate about. Like most of us I’m sure, have a million and one ideas and people we want to help.

Riches are in the Niches

We have all probably heard this or some version of it. Unless you are Walmart, it doesn’t profit us to try to be everything for everybody.

STEP ONE

Decide on one person you want to help. What are they struggling with that you know how to fix, cope , educate …

STEP TWO

How can you best help them?

>Train- teaching program,

> coach/ mentor- show and run the play

> inspire- give words of affirmation

>service- therapy ( physical, mental)

STEP THREE

What is the best way to communicate the help?

>Blogging

> Videos

> Podcast

>Service

Advice to my friend…

You work 40, 50 , 60 hours every week to see your Employer’s vision and mission succeed. Don’t you have 2 hours a week to devote to your own Entrepreneurial Legacy? Absolutely!

Take the next day off you have and make a date with yourself to focus solely on what you want to see this business look like.

Take the first step to seeing your dream of Business ownership.

I’m not telling you anything that I haven’t personally dealt with in my own Small Business, and still do sometimes. I promise you as you begin to move like we talked about in Just Start you will see amazing transformation and growth with your Side Hustle.

QuoteSpiration

[Tweet “”EVERYONE IS NOT YOUR CUSTOMER” ~ Seth Godin”]

Key Take aways

Don’t try to be everything for everybody
Devote at least 2 hours a week to your Business
Take the first step

Book of the Day

Business Resources

Pen and paper

My Conference tips actually worked!

So Ladies take my word for it these tips will help you Rock your next conference should you heed my advice. My first conference was great but I could have gotten more out of the experience if I was a little better prepared. What’s the saying you just don’t know what you don’t know…

I implemented these tips at my 2nd big baller Podcast Movement 15 Conference in Fort Worth Texas last week and for the most part they helped tremendously. I will say, adding out of state prep was much more daunting. Knowing you can’t just run home if you forgot anything really put the pressure on making sure everything was on point.

Overall the prep was all worth it. The only things I added to this list was to print out all your flight, hotel, rental car and sightseeing information you may need for where you are going.

Oh and also be prepared for parking fees if you rent a car.

I will post all the pics from PM15 on the Facebook page if you wanna see me in action.

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QuoteSpiration

[Tweet “”There are no secrets to success, it is the result of preparation, hard work and learning from .” ~ Colin Powell @JobOpt #Entrepreneur”]

Key Take aways

Take a backup battery
Eat a good breakfast
Wear comfy shoes or bring backups
Business cards are not dead
Plan your schedule
Invest in a good camera
Go early and Network
Be camera ready
Prepare a question to ask each presenter

Book of the Day

Conference Crushing: The 17 Undeniable Rules Of Building Relationships, Growing Your Network, And Crushing A Conference Even If You Don’t Know Anyone : Tyler Wagner

Business Resources

Links

003: Essential Plan for your Small Business

Business

Essential Plan for your Small Business

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Each business venture I tried on my entrepreneurial journey failed.

Why? because I missed this most basic step, plan first then take massive action. Make sure you prepare your small business

for a winning start with these top tips.

Key Take Aways

PLAN then ACT
A goal without a plan is a dream
5 key areas to plan (Content, Brand, Marketing, Financials, Launch)
Keep it super simple

QuoteSpiration

[Tweet “”Failing to plan is Planning to FAIL””]

Book of the Day

The Art of the Start by Guy Kawasaki

Business Resources

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