From the Plastic Factory to "Job Optional":
My Journey
founder
Jenae Nicole
I still remember the stifling heat and the noxious fumes of the acrylic purges. In 2001, while furiously assembling baby car seats on a production line in Ohio, I realized I was breathing in a future I didn't want. I was 25, exhausted, and daydreaming about a "lifestyle freedom" that felt worlds away from the mindless monotony of the factory floor.
I knew I wanted out, but I didn't have a map. So, I started building one.
My path wasn't a straight line—it was a decade of "doing the work" to find what stuck
The Escape: I traded the production line for the open road as a long-distance truck driver, eventually moving to Florida in 2005.
The Hustle: I spent years balancing a city job with life as a licensed massage therapist and hair stylist assistant, building my first business, Kingdom Massage, on the side.
The Discovery: In 2010, I started my first blog. By 2013, I discovered the power of content marketing and realized that a website wasn’t just a URL—it was an engine for freedom.
The Turning Point
IIn 2015, I launched the Job Optional Podcast. I was sharing my journey of building a life that didn’t require a 9-to-5, but by 2016, I hit a wall. Burnout is a real part of the process, and it taught me that "working hard" isn't enough—you have to work strategically.
I spent the next few years refining the "Job Optional" philosophy. I moved from just "posting on social media" to mastering long-form video, vlogging, and community-driven commerce.
Why I’m Here Now
In May 2024, I officially established Jobtional LLC. Today, I use everything I’ve learned—from the grit of the factory to the strategy of YouTube—to help women like you build businesses that replace their day jobs.
I’m not just a content creator; I’m a guide for the woman who is currently where I was in 2001: ready for a destination that offers more than just a paycheck. Whether it's through video podcasting, digital strategy, or our community, my goal is to help you build a brand that makes your job... optional.
watch my journey
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Things we believe
1. Kindness is so gangster
2. Do the right thing, because it's the right thing to do
3. Trust your DOPENESS
4. Live passionately, because TIME is the only currency that matters
5. Comparison is the death of creativity
6. Create more than you consume
7. Take the risk
8. Action builds confidence
9. The Universe is conspiring to help you
10. Money is a tool, not the goal; FREEDOM is.